How might we develop a new or improved volunteer engagement strategy to reach 40,000 students and generate a collective $10B+ uplift in lifetime earnings as a result?
This case study is a part of a broader partnership with Salesforce, where Salesforce employees volunteer their time and skills to improve the operations and capacity of nonprofit organizations.
One such nonprofit is Braven, an organization in the San Francisco Bay Area that works to empower young people from underrepresented communities, and first-generation college students.
The mission of Braven is to empower promising, underrepresented young people — first-generation college students, students from low-income backgrounds, and students of color—with the skills, confidence, experiences and networks necessary to transition from college to strong first jobs, which lead to meaningful careers and lives of impact. Braven reaches and engages roughly 1,500 youth and volunteers, nationally, every year.
By partnering with large public universities who are working to innovate, Braven:
Salesforce employees got involved with this project as skilled volunteers, contributing a variety of mission critical skills including: project management, marketing, design and technical expertise. The collaboration with Braven was facilitated virtually as the employees who volunteered spanned multiple regions across the country, including: New York, Florida, Atlanta, San Francisco, and Seattle.
Throughout the engagement, volunteers:
Braven indicated that it feels empowered by the tools and technology needed to make the recommendations provided as part of this engagement.